They love your care, refer all the time, and love you, but do they have other things about your office that may need some improvement? Are you truly in tune with what your ideal practice members / patients are saying about you? What do they really have to say about the bottle necks? It’s time to survey them and see. No, NOT just the paper surveys, we are talking an actual conversation and verbally asked survey! You might be incredibly surprised at what you find out!