Dr. Beckett and Darin Ostrom continue their deep dive into the art of designing sports card sets, especially those aimed at kids. They discuss the importance of storytelling through card subsets and the balance between rarity and collectibility. The conversation touches on historical sets like Fleer Teams In Action and Topps Total, as well as the evolution of card designs. The episode also features anecdotes about entrepreneurial endeavors in the sports card industry and the relentless drive needed to innovate and captivate collectors of all ages.

 

00:30 Designing Card Sets for Kids

01:29 Storytelling in Sports Cards

04:58 Retail and Distribution Challenges

07:28 Entrepreneurial Ventures in Sports Cards

12:21 The Rise and Fall of Card Companies