Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he's creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels.

Tune in to learn about:

• The objectives he sets when approaching a Digital Business
• His 3 key business pillars: dot com, developing marketplaces and in-store digitalization
• Career background at the likes of lastminute.com and Mango
• Building Omni capabilities like using stores as operational hubs
• The importance of consistency
• His contact with new technologies

More:

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian