In this episode, we sit down with psychologist Michele Gelfand and discuss her new book: Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World.

In the book, Gelfand presents her research into norms, and a fascinating new idea. It isn’t norms themselves that predict how cultures will react, evolve, innovate, and clash -- but how different cultures value those and sanction people who violate them. She categorizes all human cultures into two -- kinds, tight and loose -- and argues that all human behavior depends on whether a person lives in tight culture or a loose one.

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