Copywriting is one of the most important tools an eCommerce business owner needs in order to attract the right audience to their website, then convert those browsers into customers and turn customers into raving brand advocates! So why do so many brands struggle with it? My lovely friend and fellow marketing nerd Nadine Nethery from Can Do Content joins me in this episode to help breakdown why copy is so important and how to choose the right copywriter for you.

 

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