It’s easy to get overwhelmed in the hectic run-up to Christmas. As the winter months run away with us, it can sometimes feel like you’re constantly on the back foot trying to put an ad-hoc Xmas strategy together, and that was before you had a global pandemic and a national lockdown to contend with.

So, in episode 15 of The Resilient Retail Game Plan, I want to go through a couple of points that will help you set some plans into action. We’ll look at how you can keep your customer base engaged through a cycling variety of messaging that best showcases your products; how you can identify and leverage buying habits to your promotional advantage; and we’ll discuss the importance of timing and targeting discounts to help shift sales and seasonal stock.  

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