Big Boss Interview

#15 Waterstones CEO: I Disdain AI Written Books, But Might Sell Them If Labelled


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James Daunt, CEO of Waterstones and Barnes & Noble, offers his take on the evolving landscape of bookselling in the United Kingdom and United States. Whilst he has a "natural and instinctive disdain" for literature generated by AI, he says that if they are clearly labelled as such he would sell them, if people wanted them.

The conversation also examines the economic environment for bookshops, with Daunt commenting on Chancellor Rachel Reeves' budget and its implications for the high street. He acknowledges what he see's as the positive impact of government policy on business rates and retail sustainability, suggesting that these measures could contribute to a more vibrant and resilient high street.

Daunt also covers the reading habits of young people, noting a sustained interest in books among younger generations, despite the proliferation of digital media. He says young readers continue to engage with literature, supporting the ongoing relevance of physical bookshops, but he bemoans the closure of libraries as this has stopped some younger people being able to access free books.

And as a self proclaimed "professional reader" also tells us what books he's currently reading, and flags up some to be aware of in 2026; but also admits he has a terrible habit of not finishing books he's started.

Presenter: Fliss Hannah

Producer: Olie D'Albertanson
Editor: Henry Jones

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