The Writing at the Red House Podcast

150 - Is There Enough ROI at a Speaking Event?


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Welcome to a two part series with Amy Carroll on how to maximize your return on investment for events. 

Kathi shares how when your work is determined by a dollar, it changes everything. As christian communicators, we need to have a higher price on our communication, but it’s not always money. 

How do you go into an event knowing it is a good return on investment of time, energy, my travel, and more?   Amy shares how to really evaluate your ROI for each event and three ways to get "paid" for an event. For example, a resource table can help cover expenses and give your audience something of value. Kathi says with speaking you can inspire people, but with a resource you can change a life.    Finally, developing a partnership can also provide opportunities.  Amy shares how boundaries established with your ROI can actually allow you to be generous with your partners.    All these help determine what the things are that will help you say “yes” to cutting your fee if asked.    Join us next week for more on how to maximize your return on investment with Amy Carroll!  In today’s episode, you will know:
  • How it is important to assess your investment
  • What does it mean to be wise in your investment 
  • Having boundaries with ROI allows you to be generous   
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A big Communicator Academy thank you to today's podcast sponsor, Leverage Conference 2019

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The Writing at the Red House PodcastBy Kathi Lipp

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