No business has shaped online retail, perhaps all retail, the way that Amazon has. Since its founding in 1994, the e-commerce giant has grown to become one of the most influential economic and cultural forces in the world, forever changing the way that we shop and sell. 

The idea then of trying to build a business on such a huge, busy and complex marketplace might seem a bit daunting at first, but in episode 155 of The Resilient Retail Game Plan, I speak to Amazon expert Emily Johnson who shares how she created her own semi-passive brand on the e-commerce platform and what you need to know to make the best go of setting up shop.

In this podcast, we discuss the importance of research, the benefits of getting to grips with optimisation and marketing, and what different business models Amazon has to offer. We also talk about sales platform glitches, troubleshooting your product listings and why it’s worth looking into brand protection in the forms of design registrations and trademarking.

Check out Emily’s Amazon coaching services at: https://www.hello-dream.co.uk/

And connect with her at: instagram.com/dreamers_should/

Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

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