The Hudson’s Bay Company is the oldest corporation in North America, founded in… 1670 – 353 years ago! Now mainly a Department Store business, it’s one of the most recognizable and loved brands in the country. Katie Tingley, their VP Research, Strategy, PMO & Retail Media joins Daniel live at Path to Purchase Institute’s Retail Media Summit Canada to go over how a Department Store understands and is developing Retail Media.

Watch on YouTube: https://youtu.be/iLgQgb9a_M0 

Tune in to hear about:

• The history of Hudson’s Bay. From the 17th century to Retail Media
• Department Stores: a media offering for a wide variety of categories
• In-store and online simultaneous activations
• Apparel and consumer electronics’ approach to Retail Media: what’s driving their investment

 More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian