You’ve got data about your patients. What are you going to do with it?? <a href="http://ddstrategies.net/" rel="noopener noreferrer" target="_blank">Drew Diskin</a> joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the <a href="http://martech.health/" rel="noopener noreferrer" target="_blank">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

You’ve got data about your patients. What are you going to do with it?? <a href="http://ddstrategies.net/" rel="noopener noreferrer">Drew Diskin</a> joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the <a href="http://martech.health/" rel="noopener noreferrer">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer">Shift.Health Content Network</a> for spreading the awesome, yo! See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

155 – Know Your Customer … Then Do Something About It

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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155 – Know Your Customer … Then Do Something About It

155 – Know Your Customer … Then Do Something About It

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