The question is, how do you get your CRM to become a working machine working for you? In this episode of CMPS, Dominic Rubino talks with Christopher Meneses, a digital marketing consultant and founder of CRMgenius, about the importance of embracing technology and data in business. Meneses shares his experience transitioning from a construction worker to a marketing expert and emphasizes the power of data in creating successful marketing campaigns. The conversation also covers the importance of compliance in cold emailing and using tools like the Do Not Call list, as well as the value of outsourcing tech expertise to stay on top of the latest tools and trends. Meneses provides practical advice on using tools like Jasper AI and Lead Catcher to generate leads and automate the process of identifying interested leads and sending them text messages. If you're looking to stay competitive and grow your business, this episode offers valuable insights and actionable tips to help you embrace technology and harness the power of data.