The MadTech Podcast

159: Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce


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Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: “Mass reporting” campaigns targeting content creators on TikTok; the launch of Tesco’s media and insights platform; and the growth of livestream shopping.

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The MadTech PodcastBy ExchangeWire

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