Today, we are recording the final episode in season one, which has been all about marketing. We've had a ton of big guests that have dissected property management marketing from pretty much every angle, but we haven't yet talked about probably the most important conversation, and that's the one about growth metrics.

That's what we're talking about today, and we have two special guests to help:

• The first is Brad Larsen of RentWerx from San Antonio, Texas. He was a guest earlier in the season, and we're welcoming him back because not only is he a smart operator, he's actually growing in large part because he knows numbers.
• Our second guest is Daniel Craig, a long-time friend and now chief property coach at LeadSimple where he works with property management entrepreneurs to help bring clarity to their numbers and identify growth opportunities and uncover hidden profits.

This episode is all about digging into the core growth levers that will help or hurt you regardless of what marketing strategy you put in place.