As a creative product business owner, the run-up to Christmas can be stressful. There’s so much to do, plan, consider, and manage and it’s all too easy to become overwhelmed and lose focus during this important selling period.

In episode 16 of The Resilient Retail Game Plan, I want to focus on mindset and give you my best advice on how to come out on the other side of the holidays with a successful sales season and your sanity. 

We’ll look at how everything ultimately comes down to prioritizing and time management - from asking for help and getting adequate rest to creating a ‘To Don’t’ list and putting RGAs (Revenue-Generating Activities) and 'Brown Bananas' at the forefront of your Xmas selling strategy. With the Coronavirus pandemic and state of the economy casting so much uncertainty over this key part of the year for retail businesses, I also go over the importance of looking after ourselves through acts of self-care and how we can support each other by looking to our communities both inside and out of the business world.

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