February 10, 2025

160: From Cowtown to Boomtown with Robert Sturns

36 minutes

In this episode of the Econ Dev Show, Robert Sturns, Director of Economic Development for Fort Worth, discusses how the city is transforming from "Cowtown to Boomtown" while preserving its authentic character.

With over 25 years of experience in municipal government, commercial real estate, and banking operations, Sturns details Fort Worth's success in securing major investments, including recent wins with Bell and Embraer, while balancing business recruitment with community development initiatives like Evans & Rosedale and the Panther Island project.

Sturns also discusses his journey in the profession, including his 20+ year career serving both Fort Worth and Arlington. He offers insights into managing regional relationships, particularly addressing the challenge of establishing Fort Worth's identity distinct from Dallas, while emphasizing the importance of teamwork and partnerships in economic development success.

Actionable Takeaways for Economic Developers

Balance large-scale development with community needs and cultural preservation

Focus on building relationships before transactions in deal-making

Leverage existing cultural assets (like the Stockyards) for economic growth

Develop strategic plans for transformational projects like Panther Island

Create mixed-use developments that honor local heritage while embracing progress

Build strong partnerships with educational institutions for workforce development

Maintain clear communication channels with stakeholders and the community

Use existing success stories (like Bell and Embraer) to attract similar industries

Implement creative financing solutions for major development projects

Balance business retention efforts with new business recruitment strategies

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Special Guest: Robert Sturns.