If you’re running a small product business and are feeling a bit squeezed for cash flow right now, you’re not alone! August and September are traditional, well-established pinch points in the retail industry calendar. So, whether you’re coming up a bit short due to putting in your orders for this coming Christmas or perhaps an unexpected bill has landed on your desk, in episode 160 of The Resilient Retail Game Plan, I want to give you my top tips for what to do if you need money quick.

In this podcast, we’ll discuss dividing out your stock into three categories, with a different objective for each. We’ll discuss targeted discounting and why I believe it’s less brand-damaging than creating blanket offers, and we’ll also talk about why reaching out, 1-on-1, to your best customers might be the quickest and most dependable route to a sale.