Think of a time when you were shopping for a product and just thought to yourself, “Ugh, all of the options are boring, or not that cute, or they don’t work the way I need them to.” You’re creative, so you probably thought of a great way to improve that product at that moment. But, maybe you wondered if you could really do everything that goes into creating a successful product in the toy industry. Keep listening to learn the inspiring story of someone who did just that. 

Josh White is an award-winning innovator who combines strategy, branding, marketing, packaging design, manufacturing, and toy creation at his creative agency, OffWhite Co. He created a line of kid-friendly measuring tapes called Handy Famm after a dissatisfying trip to the hardware store with his daughter. This is a great example of how the best toy ideas come from the world around us and our everyday lives. In today’s episode, you will learn how sticking with the “box” of what you know can actually help you to get started with your ideas. You’ll also learn how Josh’s product is toyetic, the importance of safety in toy design, and how Josh deals with challenges that come his way in the toy development process.

EPISODE CLIFF NOTES

• Learn about the first time Josh got to innovate in the toy industry. [00:05:38]
• Find out the story behind Handy Famm’s inspiration. [00:10:44]
• Learn the toyetic properties included in Handy Famm’s products and ideas. [00:13:58]
• Find out how Josh used Kickstarter to see if his product could be successful. [00:16:00]
• Learn what safety considerations went into creating the tape measures. [00:18:27]
• Find out how challenges can actually be a good thing. [00:21:20]
• Learn what Handy Famm did to become the number one measuring tool on Amazon. [00:23:57]
• Find out how Josh takes the steps to bring his ideas to life. [00:29:27]
• Learn how using what you know can help you to start on your ideas. [00:32:16]
• Find out where to get a special promo code for Handy Famm. [00:36:59]

MENTIONED IN THIS EPISODE

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/161

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