The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code.

Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies.

Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google.

In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human.

If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way.

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