The MadTech Podcast

163: The MadTech Podcast Special: Expiration of Cookies


Listen Later

Our thirteenth edition of The MadTech Podcast Special explores the cookieless future. The impending demise of the third-party cookie has had a huge impact on the ad tech industry, and knowing how to progress when this finally takes place is the leading topic of conversation.

In this episode, Søren Dinesen, CEO, Digiseg; Josh Mortensen, CMO, Digiseg; and Thomas Lytzen, director of ad sales and tech, Ekstra Bladet joins ExchangeWire’s Lindsay Rowntree to explore how the ad tech industry will be impacted when the expiration date for third-party cookies eventually arrives. In this session they cover, how the impending demise of the third-party cookie has impacted the existing data infrastructure that underpins not just the ad tech industry, but also data privacy from the perspective of the consumer; what principles long-term solutions need to possess in order to go the distance; what a privacy-first agenda looks like in comparison to our current landscape; and whether the digital advertising industry is ready for this shift.
...more
View all episodesView all episodes
Download on the App Store

The MadTech PodcastBy ExchangeWire

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The MadTech Podcast

View all
Economist Podcasts by The Economist

Economist Podcasts

4,254 Listeners

Pivot by New York Magazine

Pivot

8,918 Listeners

Revisionist History by Pushkin Industries

Revisionist History

59,412 Listeners

AdExchanger by AdExchanger Talks

AdExchanger

71 Listeners

Rugby Union Weekly by BBC Radio 5 Live

Rugby Union Weekly

360 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,796 Listeners

The Big Story by AdExchanger

The Big Story

41 Listeners

The Journal. by The Wall Street Journal & Gimlet

The Journal.

5,919 Listeners

The Story by The Times

The Story

243 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,784 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,285 Listeners

Tortoise Investigates by The Observer

Tortoise Investigates

3,388 Listeners

Marketecture: Get Smart. Fast. by Marketecture Media, Inc.

Marketecture: Get Smart. Fast.

23 Listeners

Empire by Goalhanger

Empire

2,009 Listeners

AdTechGod Pod by AdTechGod, The AdTech God

AdTechGod Pod

28 Listeners