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165. The Art of Underthinking
Sign up for Xero using my link here! http://www.xero.com/hicommunications
Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever
The Best Marketing Podcast Ever - 165. The Art of Underthinking
Host: Hannah Isted
In this episode, Hannah Isted dives into the concept of The Art of Underthinking and how it is the key to overcoming procrastination, perfectionism, and the common business paralysis that comes from overthinking your marketing and content.
Hannah shares her personal struggles with overthinking, from the ironic procrastination of recording this very episode to worrying about wind speed after a greenhouse incident. She argues that the problem isn't the thinking itself, but the resulting lack of action.
Discover how simple boundary-setting tools, like a 10-minute timer and the structured approach of The Best 90 Days Ever program, can help you bypass the overthinking cycle, get content out quickly, and achieve your business goals.
Underthinking is about Action: The core message is that perfectionism and overthinking often lead to procrastination and "paralysis," stopping you from doing the thing you need to do. Underthinking is the deliberate choice to take action instead.
The Power of the 10-Minute Timer: Set a timer (like the yellow one used in The Best 90 Days Ever) for just 10 minutes to focus on an intimidating task without overthinking it. This is how you "get past that stuckness" and get out of your own way.
The Marketing Overthinking Cycle: Many business owners believe marketing must take a long time, so they don't set limits, which makes the task take longer, thus confirming their initial belief and leading to overwhelm.
Practical Underthinking Tips for Content:
Simplify Visuals: Don't overthink the look of your content. For a carousel post, consider using the same photo for every slide to save significant time.
Reuse Templates: Duplicate a successful social media template (e.g., in Adobe Express), only change the text, and post it again to avoid designing from scratch.
Be 10% More Annoying: Stop overthinking the need to be repetitive. Hannah's most popular presentation slide was "Be 10% More Annoying" as a call to action—most of your audience won't notice the repetition anyway.
Practice in Life: Practice making quick, low-stakes "underthinking decisions" in your personal life, such as deciding what dessert to have or what route to take on a walk. Hannah even successfully haggled £20 off her Christmas tree by choosing not to overthink it.
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By Hannah IstedSign up for Xero using my link here! http://www.xero.com/hicommunications
Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever
The Best Marketing Podcast Ever - 165. The Art of Underthinking
Host: Hannah Isted
In this episode, Hannah Isted dives into the concept of The Art of Underthinking and how it is the key to overcoming procrastination, perfectionism, and the common business paralysis that comes from overthinking your marketing and content.
Hannah shares her personal struggles with overthinking, from the ironic procrastination of recording this very episode to worrying about wind speed after a greenhouse incident. She argues that the problem isn't the thinking itself, but the resulting lack of action.
Discover how simple boundary-setting tools, like a 10-minute timer and the structured approach of The Best 90 Days Ever program, can help you bypass the overthinking cycle, get content out quickly, and achieve your business goals.
Underthinking is about Action: The core message is that perfectionism and overthinking often lead to procrastination and "paralysis," stopping you from doing the thing you need to do. Underthinking is the deliberate choice to take action instead.
The Power of the 10-Minute Timer: Set a timer (like the yellow one used in The Best 90 Days Ever) for just 10 minutes to focus on an intimidating task without overthinking it. This is how you "get past that stuckness" and get out of your own way.
The Marketing Overthinking Cycle: Many business owners believe marketing must take a long time, so they don't set limits, which makes the task take longer, thus confirming their initial belief and leading to overwhelm.
Practical Underthinking Tips for Content:
Simplify Visuals: Don't overthink the look of your content. For a carousel post, consider using the same photo for every slide to save significant time.
Reuse Templates: Duplicate a successful social media template (e.g., in Adobe Express), only change the text, and post it again to avoid designing from scratch.
Be 10% More Annoying: Stop overthinking the need to be repetitive. Hannah's most popular presentation slide was "Be 10% More Annoying" as a call to action—most of your audience won't notice the repetition anyway.
Practice in Life: Practice making quick, low-stakes "underthinking decisions" in your personal life, such as deciding what dessert to have or what route to take on a walk. Hannah even successfully haggled £20 off her Christmas tree by choosing not to overthink it.
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