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Episode 166: Being a Person Who is Organised

In this episode, Hannah Isted explores what it truly means to be "organised" in business and marketing. While she admits she hasn't always felt like an organised person, she shares the specific systems and mindset shifts that allow her to stay consistent and avoid the overwhelm of content creation.

Hannah explains that organisation starts with a clear structure, beginning with a year-long marketing overview that identifies upcoming launches, holidays, and growth goals. She emphasises that planning ahead makes a person much more likely to follow through with their intentions. 

To support this, she highlights the importance of content batching sessions, which provide a "bank" of ideas and posts for an entire quarter, effectively removing the daily stress of wondering what to say.

A central theme of the episode is the necessity of a dedicated "home" for your content. Hannah shares her personal reliance on Trello for organizing launches and seasonal content, though she notes that tools like Notion, Google Docs, or even a large sheet of paper can work as long as a consistent system is in place. She also discusses the benefits of using templates in Adobe Express or Canva, explaining how keeping these projects labeled and organised saves significant time when repurposing content from previous years.

The episode concludes with a call to make a conscious mindset shift toward becoming an organised person. Hannah encourages listeners to gather their scattered ideas from notebooks and phone memos into one central place where they will actually be used. By putting these systems in place now, business owners can ensure that "future them" is grateful for the preparation and ease created for the year ahead.

The Best 90 Days Ever: The next round of this marketing membership starts January 1st, featuring daily 10-minute tasks, goal setting, and community support via Slack.

Year of Marketing in a Day: An exclusive workshop for members held on Thursday, January 8th, to plan out the entire year.

Content Batching Session: A three-hour deep dive on Wednesday, January 21st, to create a quarter’s worth of marketing material.

Sponsor: This episode is sponsored by Xero, the small business accounting software designed to help you save time on admin and stay on top of your finances.