Econ Dev Show Podcast - Economic Development

167: Digital Marketing Strategies for EDOs with Alissa Sklar

Listen Later

In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

Like this show? Please leave us a review here — even one sentence helps!

Actionable Takeaways
  1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
  2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
  3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
  4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
  5. Partner with local universities or community colleges for mutually beneficial marketing projects.
  6. Repurpose and leverage the same content across different platforms to maximize efficiency.
  7. Develop a consistent hashtag strategy for your organization's social media posts.
  8. Focus website content on what visitors need rather than internal organizational structures.
  9. Build relationships with educational institutions to connect with future business leaders.
  10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

    11. Special Guest: Alissa Sklar.

    Sponsored By:

    • Sitehunt: Sitehunt is an AI-enhanced platform that helps economic developers build a comprehensive property database, enabling informed decisions and efficient RFI responses to accelerate site selection and project success.

    Links:

    • Sklar Consulting – Innovative digital marketing strategy for B2B and economic development
    • Alissa Sklar, Ph.D. | LinkedIn
    • Sklar Consulting | LinkedIn
    • White Papers – Sklar Consulting
    • Economic Development Marketing & Priorities | fDi Insights
    ...more
    View all episodesView all episodes
    Download on the App Store
    Econ Dev Show Podcast - Economic DevelopmentBy Dane Carlson
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    15 ratings

    More shows like Econ Dev Show Podcast - Economic Development

    View all
    Planet Money by NPR

    Planet Money

    30,667 Listeners

    Marketplace Morning Report by Marketplace

    Marketplace Morning Report

    925 Listeners

    WSJ What’s News by The Wall Street Journal

    WSJ What’s News

    4,356 Listeners

    Masters in Business by Bloomberg

    Masters in Business

    2,170 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,896 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,225 Listeners

    The Strong Towns Podcast by Strong Towns

    The Strong Towns Podcast

    426 Listeners

    Develop This: Economic and Community Development by Develop This! Podcast

    Develop This: Economic and Community Development

    45 Listeners

    Upzoned by Strong Towns

    Upzoned

    155 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    6,072 Listeners

    Fiction - Comedy Fiction by The Sunset Explorers

    Fiction - Comedy Fiction

    6,444 Listeners

    Morning Brew Daily by Morning Brew

    Morning Brew Daily

    3,002 Listeners

    The Walker Webcast by Willy Walker

    The Walker Webcast

    150 Listeners

    Moody's Talks - Inside Economics by Moody's Analytics

    Moody's Talks - Inside Economics

    316 Listeners

    The Leading Ladies of Economic Development by Kaycee Bunch

    The Leading Ladies of Economic Development

    4 Listeners