Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung

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