Inclusion and Marketing with Sonia Thompson

169. Your Inclusive Marketing Will Struggle Without This Team Dynamic


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One of the most overlooked elements of inclusive marketing? The team behind it.

It’s not enough to have diverse talent at the table — you also need the right team dynamics to ensure everyone’s voice is heard, valued, and empowered to shape the work. Without that, your inclusive marketing efforts will struggle to land with the people you serve.

In this episode, I sit down with author and employer brand strategist John Graham to unpack why psychological safety and team culture are critical to marketing success. We talk about what gets in the way, what leaders often miss, and what it really takes to build an environment where authenticity thrives — and great marketing follows.


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John Graham LinkedIn post I referenced - https://www.linkedin.com/posts/johngrahamcreative_dei-activity-7337134473370587136-YAt5?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADoGrYBxCncTQK1uoD5k0MgXOrx3330CMI


John Graham on LinkedIn - https://www.linkedin.com/in/johngrahamcreative/


John's Company - Shaker Recruitment Marketing - https://shaker.com/

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Inclusion and Marketing with Sonia ThompsonBy Sonia Thompson

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