Recurring guest Astral joins me for a joint episode (Episode 16) of The Carousel podcast. Recently-Twitter-banned Astral wonders how and why Twitter advertising impressions relate to Elon Musk’s purchase of the platform. Also covered:

* Why Musk balked on the Twitter deal—all just a negotiating tactic?

* How selling social media impressions to advertisers—the backbone of the entire internet—is a fake enterprise.

* Why Twitter is so much worse at monetizing ads than Facebook and Google.

* Is Musk the Red Caesar that will conquer America?

* Whether Cambridge Analytica actually helped Trump win.

* Caesarism, Rome, and the power of the president.

Follow Astral on Telegram.

Astral’s Substack.

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