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“Motivation is essential to success, but you need to LEARN how to motivate yourself” - Tai Lopez

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Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.

But below I’m outlining the 17 different aspects of what motivates you, and how you can use them to achieve more.

In all of this, it’s importance to have balance. Too often people get all caught up in one or two of the below, and put 90% of their effort into those things. Instead, work on spreading these out evenly in your life, around 5% or so for each, to make sure your life is as fulfilling and happy as possible.

“The secret to being able to change is understanding why things are the way they are” - Tai Lopez

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Points to Keep In Mind

• Motivation is essential to success, but you need to LEARN how to motivate yourself
• Life is about doing and enjoying stuff
• The secret to being able to change is understanding why things are the way they are
• Everything in life is a trade-off of some good and some bad
• One of the most painful things in life is not being able to make sense of what happens
• ALL 17 of the below things must be experienced to feel fulfilled
• Don’t focus on any single one of the below things. Work for a mix of all 17

17 Reasons

Ambition

• Achievement: Accomplish difficult tasks, overcome obstacles, and become an expert
• Recognition: Be recognized for what you do
• Exhibition: Impress others with your actions or words

Materialism

• Acquisition: It’s ok to have some materialistic goals. Use it as motivation
• Order: Make things clean, neat, and tidy
• Retention: Hoarding things- within balance
• Construction: Build some things, get your hands dirty

Defense of Status

• Infavoidance: Concealing a handicap or a failing
• Defense: Defend yourself
• Counteraction: Make up for failure by trying again, have pride

Human Power

• Dominance: Control one’s environment
• Deference: Admire a superior person, praising and yielding to them
• Autonomy: Breaking free from constraints
• Contrarience: Being oppositional
• Aggression: Forcefully overcome an opponent
• Abasement: Surround and submit to others, and accept punishment
• Blame Avoidance: Shifting and stifling blame-worthy impulses
• Harm Avoidance: Desire to avoid harm
• Infavoidance: Avoiding being humiliated or embarrassed

Affection Between People

• Affiliation: To be close and loyal to another person
• Sex: To form relationships that lead to sexual intercourse
• Rejection: Reject certain people and things
• Nurturance: Help the helpless, feed and keep them from danger
• Succorance: To have one’s needs met by someone else
• Play: Have fun, laugh, and relax

Exchange of Information

• Sentience: Seek out and enjoy sensual experiences
• Cognizance: Understand, be curious, ask questions and find answers
• Exposition: Deliver information to others

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