Data is a precious thing. Data allows companies to make growth projections, develop products based on consumer needs, and write messages based on consumer desires. But where do you go to find precious data? Well, in the toy industry, there are several research and analytics companies that will gather that data all year long, offering trend reports and future cast predictions much like the one we’ll be reviewing in today’s podcast episode. In today’s podcast episode, I will review a 2023 future forecast provided by The Insights Family. This report has 12 recommendations for the year based on the agency’s research.

Today’s episode is about an incredible market research agency called The Insights Family. They specialize in research on parents, kids, and families. Each year they survey more than 500,000 people and then amass the data on a filterable online portal. The agency was founded in 2017 and has quickly become a leader in the field of market research for kids, parents, and families.

By the end of this episode, you’ll learn all about what The Insights Family is, what they do, and how they can help toy industry entrepreneurs, professionals, and creatives. You will also learn how you can work with The Insights Family to get astute insights that could help your toy industry business or invention.

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/170

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