TikTok is a relative newcomer in the world of social media, but it’s been making serious waves since it entered the fray back in 2016. Hugely popular with the younger demographics, the platform has evolved and changed a lot since its inception, and with tools such as ‘TikTok Shop’ I’d suggest that it’s worth taking the time to consider whether setting up an account might be beneficial for your business. 

In episode 170 of The Resilient Retail Game Plan, I speak to TikTok consultant Penny Walker, who helps lifestyle and creative businesses embrace new social trends and stand out in the market. She works with founders to produce engaging short-form content in the pursuit of new customers, bigger audiences and a steady supply of leads and sales.

In this podcast, we talk about joining in with seasonal trends, repurposing content from other platforms and how having a live strategy can be brilliant for your growth. We also discuss the importance of testing and learning, making connecting and how to avoid content creation becoming burdensome. 

Check out Penny’s services at: www.barbrusa.com

And connect with Penny and Barbrusa at:

https://www.tiktok.com/@barbrusa_social https://www.instagram.com/barbrusa_social/ https://www.linkedin.com/in/penelopewalkerbrusarosco/

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