JB Ranch is situated in Collier County in the remote reaches of southwest Florida. The ranch is a stunning mosaic of hardwood hammocks, prairies, cypress domes, pine flat-woods, and more. It's steeped in history and the family has made dedicated efforts to protect a special piece of Florida while maintaining diverse yet sustainable agricultural operations. Liesa has been a staunch advocate for Florida serving in leadership roles for the Florida Cattlemen's Association and as a board member for the Florida Fish and Wildlife Conservation Commission (FWC). Listen in as she explains her family's history in the region, their conservation efforts, and ongoing endeavors to maintain cattle grazing in harmony with the existing wildlife within the region.