Matt Ford launched his first Music Tech startup - spotlight.fm - while attending the University of Wisconsin in 2011. Spotlight.fm was a marketing platform for major festivals, record labels, promoters, and music brands including Ableton, Electric Daisy Carnival, and Frank Productions. After growing the userbase to over 250k, Matt successfully exiting the company and started Solstice in 2014. Solstice started as a hybrid concert management platform and concert promoter. While putting on thousands of events around Austin including an annual festival (Solstice Festival), Matt began working on technology to connect venues and artists with a tech partner Adrian Tavares. Through this process, the ubiquitous problem venues, agents and promoters face operationally became abundantly clear. Prism.fm emerged in 2018 with Matt as the CEO. In just 2 short years since inception, Prism is working with hundreds of partners around the world booking thousands of venues.