Sustainability in the outdoor industry has come a long way, but the challenges of waste, microplastic pollution, and textile biodegradability remain an issue many brands struggle to address. 

That’s where 37.5 Technology comes in. Known for creating high-performance fabrics that enhance comfort and moisture management, 37.5 has also been pushing the boundaries of sustainable textile innovation. One of their latest advancements, the Enhanced Biodegradation Additive (+EB) technology, is designed to accelerate the breakdown of synthetic fibers—helping to combat plastic waste and reduce environmental impact.

In episode 172 of the Outdoor Minimalist podcast, I sat down with Blair Kanis from 37.5 Technology to discuss their journey in sustainability, the development of their biodegradation technology, and the challenges of integrating this innovation into the broader textile industry. 

Blair Kanis is the president and general counsel at Cocona Labs, the creator of 37.5® Technology, and a global leader in sustainable thermoregulation material science. She joined Cocona Labs in 2020 as General Counsel and Director of Sustainability after a decade as an attorney at Kutak Rock LLP, specializing in intellectual property and Corporate Social Responsibility compliance. Active in the sustainability field since 2012, Blair has also taught business and human rights at the University of Denver Law School.

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Cocona Labs

Website: https://www.thirtysevenfive.com/

Instagram: https://www.instagram.com/thirtysevenfive

LinkedIn: https://www.linkedin.com/company/cocona-inc./

YouTube: https://www.youtube.com/channel/UCYnXO2QJNaQ-FwYGuNHZ8Uw