Daniel catches up with Mikey Taylor, Founder of Lionize and GoodSpace Gum. Successfully running the premium advertising agency Lionize for two decades, Mikey now reveals how a small side-project evolved into an exciting new venture. GoodSpace Gum represents an innovative mission aimed at globally reducing stress and anxiety.

Daniel and Mikey speak about the difference between being stressed and anxious, the nature of the health and pharmaceuticals industry and discuss what we can all do to help maintain a healthy mindset, particularly, as a business owner. Plus, Mikey shares some advertising wisdom about the balance of demand creation and demand activation in your marketing.