Speaking with Confidence with Cat Matson: communication coaching for humble leaders

177 - Sales Conversations That Feel Faboulous - a real coaching call


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Sales conversations tend to trip up even the most confident of communicators - we don’t want to feel salesy or pushy, we don’t want to be rejected and of course, we still have our sales targets to reach.

Rather than just talk about this in theory, today’s episode you’re getting to listen in on a real confident communication coaching call that I had with a small business owner.

Caitlin runs a successful pet photography business; she now has a team of photographers capturing beautiful photos of families and their furry friends. And, like many small business owners, Caitlin was uncomfortable with her sales process and conversations.

Listen in to hear:

  • How to shift your mindset from sales is ‘icky’ and ‘pushy’ to sales is a form of service
  • How to use other communication techniques, like beginning with the end in mind, to reduce confusion and take your clients on a sales journey that feels good
  • Different ways to respond to objections, and anticipate objections so they can be incorporated into the conversation
  • How to package up your offers, and options, so they feel natural and easy for your clients to buyWhy speaking to your full stops, in full, complete sentences, rather than filling the silence with more words, is far more powerful than we realise


If you’d like a FREE Confident Communication Coaching Session, book here.

If you enjoyed this episode, please leave a rating or review, or share it with your friends and colleagues.

To ask me a question, connect with me on instagram at https://www.instagram.com/catmatson/

To have a look at Caitlin’s gorgeous pet portraits, visit her website - https://ragamuffinpetphotography.com.au/ 


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Speaking with Confidence with Cat Matson: communication coaching for humble leadersBy Cat Matson


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