The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

178: How to be valuable on a sales call with Amanda Carvalho, Sales Director at Gytpol


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Sellers are often told to prepare for the first call with a prospect, but rarely are they taught how to do it properly.

Amanda Carvalho has been doing in-depth prep for her calls for years, focusing on the value she and her solution can bring to the prospect.

In this episode, you will learn:

  • where to start doing the research
  • how to think about representing the business value you might bring to the prospect based on the prospect's business and situation
  • how to avoid making a mistake and sounding stupid
  • the value structure to use when representing the impact you might have


You might also like the following:
156: Dave Phelps, RSM at Crowdstrike - Make your territory your franchise
149: A breakdown of two more companies’ answers to “What We Do” and how they could improve them
103: How to use your sales deck effectively

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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

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