The Ambitious Bookkeeper Podcast

178 ⎸ Lead Magnets & Email with Liz Wilcox


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In this interview episode, we've got the amazing Liz Wilcox joining us to spill her secrets on turning email followers into friends, and eventually, loyal clients.

In this episode you’ll hear:

  • secrets on capturing leads through strategic social media moves and savvy website setups
  • Discover the "email staircase" and turn your followers into pals, then clients
  • how Liz strategically places lead magnets all over a website
  • the power of building a solid referral network and collaborating with other business owners


Resources mentioned in this episode:

  • Episode 56 ⎸ Infusing Personality into Your Business
  • Episode 13 ⎸ How to Use Email Marketing in Your Bookkeeping Business (Email Staircase)
  • Email Marketing Membership (affiliate link)


Meet Liz

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.


Connect with Liz

🎁 Free Email Swipes for Building Your Email List

🌐 lizwilcox.com


Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeper

For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

  • Visit our website: ambitiousbookkeeper.com
  • Follow the Blog: ambitiousbookkeeper.com/blog
  • Connect on Instagram: instagram.com/ambitiousbookkeeper
  • Connect on Threads: threads.net/@ambitiousbookkeeper
  • Connect on Facebook: Facebook.com/serenashoupcpa


Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

Podcast Publishing Tools we use:

  • Podcast Editing: Sabr Media LLC
  • Descript (affiliate link)
  • Buzzsprout (affiliate link)

Join the Bookkeeping Biz Workshops for just $37 HERE>

Grab the Spotify Playlists here: ambitiousbookkeeper.com/spotify

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The Ambitious Bookkeeper PodcastBy Serena Shoup, CPA

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