As business leaders, we throw the word "grit" around a lot.

It's hard work, resilience, and toughness all rolled into one.

But where does grit come from? And how can we tap into it to improve our companies and our lives?

In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit.

And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress.

Give this episode a listen today. I know you're going to discover something about yourself that'll make you and your business more successful.

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