On this edition of The Core Report, we discover probable trends that form the basis for advertising and marketing communications in the year 2024. What is the dominant narrative that has been the mainstay for all the messaging in ads? If you think hard enough, you’ll realise its reward. Indian consumers love to be sold things which help them believe they’re leading an ‘upgraded’ life, according to Dheeraj Sinha Group CEO- India and South Asia, FCB. Tune in as Sinha breaks down the nature of the Indian maket and its people, whose spending capacity is seeing a phenomenal rise. How does the Indian market landscape compare to that of the west? We are a market of relevance, unlike the West which thrives on differentiation.

Before joining FCB, Dheeraj previously served as CEO of Leo Burnett South Asia and chairman of BBH India. He left business transformation across Leo Burnett,  Leo Burnett Orchard, BBH, Publicis Business and Publicis Health.

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