The Ambitious Bookkeeper Podcast

183 ⎸ Keys to Growth & Pricing with Ryan Lazanis


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In this interview episode, I chat with Ryan Lazanis from FutureFirm about growth strategies and pricing tips to help streamline your firm. Whether you're just getting started or looking to scale, Ryan shares some golden nuggets on navigating the world of accounting business with ease and purpose.

In this episode you’ll hear:

  • Ryan’s journey from starting Zen Accounting to selling it and then launching FutureFirm
  • cool ways to get clients
  • how to communicate pricing increases without annoying your clients
  • tips on content creation
  • the importance of having a community to bounce ideas off


Resources mentioned in this episode:

  • Future Firm Newsletter
  • Future Firm Accounting Podcast
  • Future Firm Accelerate (membership)
  • Neil Patel


Meet Ryan

Ryan Lazanis, CPA founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, Ryan started Future Firm which provides coaching, community and training to help accountants quickly scale a systematic firm of their own that improves their lifestyle. Ryan currently educates close to 10,000 firm leaders globally via his free weekly newsletter and coaches hundreds of successful accounting firms through his Future Firm Accelerate online coaching program.


Connect with Ryan

💼 LinkedIn: https://www.linkedin.com/in/ryanlazanis/

🗞️ Newsletter: https://futurefirm.co/newsletter/


Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeper

For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

  • Visit our website: ambitiousbookkeeper.com
  • Follow the Blog: ambitiousbookkeeper.com/blog
  • Connect on Instagram: instagram.com/ambitiousbookkeeper
  • Connect on Threads: threads.net/@ambitiousbookkeeper
  • Connect on Facebook: Facebook.com/serenashoupcpa


Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

Podcast Publishing Tools we use:

  • Podcast Editing: Sabr Media LLC
  • Descript (affiliate link)
  • Buzzsprout (affiliate link)

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