The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

184: One way to maximize a first meeting


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First meetings are hard to get so it is crucial we maximize them! One way we often let ourselves down is by not getting a good understanding of why our prospect wants to put resources and money into working on the problem we solve.


In this episode learn:

  • Why most questions we ask are situational and why that’s not good
  • The most impactful types of questions to ask
  • An exercise to take your sales team through to change your habits with questions
  • How to feel better that you have a real opportunity


Action:
If you enjoy the podcast, please could you give a review by going to salesbluebird.com


You might also like the following:
165: One powerful tool to improve how you sell and how you get better

109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners

105: Jay Wallace, VP of Worldwide Sales at Rumble, on building a sales team



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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

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