In order for someone to remark on something, it must be remarkable.  Michelle, Executive Director of the Human Services Council, and I talk about their last video campaigns.  In it, they had the courage to claim an edge and to use humor to make their point.  Facts: we don't need another boring, canned nonprofit video.  In this interview, Michelle talks about the creative process, how the videos have been received and how they have made a point using humor.  The takeaway: the work is serious, but you don't have to be.  Listen to this as inspiration and courage to plan your next campaign.

To see the videos: https://www.youtube.com/watch?v=-gELZnORV4U

To connect with Michelle: https://www.linkedin.com/in/michelle-jackson-03a1a648/