Branding seems to be important, but at the same time, can be hard to pin down.

So in this episode, we're making sense of it.

You'll hear from brand strategist Rob Genovesi about the three things that made the difference in 4X'ing his revenue, without making big changes. We touch on all three, but spend most of our time on what makes you different and how to express that more effectively so people remember you and choose you.

You'll also hear about a few simple and practical shifts, the kind Rob calls "dumb little things," that don't cost anything but can change how people experience your work.

Since recording this conversation, I've already implemented two of them and I share what I did in the end of the episode wrap-up.

Let me know your key takeaways, as I always love hearing what resonates with you.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.

For the full show notes and a link to a free digital copy of Rob's book, Don't Fear The Brand, head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/186

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