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Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7
Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult.
Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services.
Your buyer needs to know three things:
One. That you understand their challenges
Two. That you know what they want, instead of what they have
Three. That you have a process to get them from where they are now, to where they want to be.
Think of it as the Pain, the Dream, and the Fix.
When you have these three items clear in your own mind and on your website, it makes sales conversations so much easier.
It’s the gatekeeper to your clients working with you.
CPA Rebootcamp:
https://www.shethinksbigcoaching.com/cpa-rebootcamp
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Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7
By Geraldine Carter5
4444 ratings
Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7
Knowing what to say on your website so that prospects quickly understand that you are (or are not) the right accountant for them can be difficult.
Here is a simple structure for writing the content, that goes alongside selling your accounting and tax services.
Your buyer needs to know three things:
One. That you understand their challenges
Two. That you know what they want, instead of what they have
Three. That you have a process to get them from where they are now, to where they want to be.
Think of it as the Pain, the Dream, and the Fix.
When you have these three items clear in your own mind and on your website, it makes sales conversations so much easier.
It’s the gatekeeper to your clients working with you.
CPA Rebootcamp:
https://www.shethinksbigcoaching.com/cpa-rebootcamp
***Want one piece of business strategy delivered daily to your inbox?***
Subscribe here: https://www.shethinksbigcoaching.com/sub
Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

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