Inclusion and Marketing with Sonia Thompson

188. 4 Common Growth Marketing Mistakes Keeping You From Reaching Influential & High-Growth Communities


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Most brands want to grow — but too many still use the same old playbook.

In this episode, Sonia Thompson — inclusive marketing and growth strategist — breaks down the four most common growth marketing mistakes keeping brands from reaching the influential and high-growth communities driving today’s marketplace.

From superficial inclusion to copy-and-paste campaigns, Sonia reveals what’s really costing brands trust, loyalty, and ROI — and exactly how to fix it.

You’ll learn how to:

✅ Go beyond representation to build true connection
✅ Commit to the communities you serve — even when it’s uncomfortable
✅ Design growth strategies that are inclusive and effective
✅ Replace one-off campaigns with loyalty that lasts


Because today’s fastest-growing brands don’t just reach people — they resonate with them.


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Inclusion and Marketing with Sonia ThompsonBy Sonia Thompson

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