The Pursuit of Scrappiness

189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)

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Vlad Zhovtenko is the founder and CEO of RedTrack, a leading ad tracking platform used by over 800 businesses to measure and optimize ad performance across 60,000 ad accounts worldwide. With deep experience in marketing technology, Vlad has built a solution that simplifies complex ad attribution, helping companies better understand their campaign ROI and maximize advertising budgets. The company recently raised 2.9mEUR to fulfill their mission.

On this episode we talk about:

  • How AI improves ad performance tracking and automates decision-making processes for marketers.
  • Why accurate tracking remains difficult across multiple touchpoints and devices.
  • Why B2B companies should embrace Black Friday.
  • Why smaller companies often overlook valuable tools and strategies for optimizing ad spend.
  • How tracking and observing data daily helps founders identify key patterns and make better decisions.

Resources referenced in the episode:

  • Book Scientific Advertising for ageless marketing wisdom - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082

==

If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappiness

Find all episodes on >  https://www.pursuitofscrappiness.co/

Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA

Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/

===============


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The Pursuit of ScrappinessBy Uldis Teraudkalns & Janis Zeps
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