Jess just finished reading a book called 12 Months to 1 Million by Ryan Daniel Moran. She loved the book so much (and Amanda was so eager to learn more) that they talked about the takeaways and how they can apply to their teacher businesses for over an hour! So, they have broken up this episode into two parts. In part one Jess and Amanda discuss what the book has to say about the importance of determining your ICA (ideal customer avatar) and how to find out more about your ICA. Jess and Amanda get into a bit of a disagreement about this topic so listen to the end to hear their fight! Just kidding there was no fighting was involved, just the usual... business insights, wackiness, and laughs.