Legal Innovation Spotlight

19 - Customer-Centric Strategies in Legal Innovation with Ben Wightwick


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In this episode, we talk with Ben Wightwick from Autologyx about legal tech and workflow automation. We explore Ben's journey from fixing printers to leading Autologyx, discussing how Autologyx is transforming the way law firms and in-house counsel manage their workflows, compliance, and governance processes. We also delve into the importance of customer success, transparent communication, and the challenges of unifying internal and client-facing collaboration systems. Listen now and learn how your firm can leverage these advancements to improve efficiency and deliver exceptional client experiences.


In this episode, Ben shares insights on how to:

  • Streamline workflows, compliance, and governance
  • Develop success plans, track objectives, and assess progress
  • Invest in customer success to evolve products and identify new opportunities
  • Automate processes, enhance efficiency and modernize legal knowledge management
  • Overcome challenges in unified collaboration for law firms


Key takeaways: 

  • Understanding the importance of customer advocacy and fostering a community among customers can lead to positive outcomes such as increased revenue and advocacy, creating a self-fulfilling cycle of positive feedback and relationships.
  • Leveraging personal experience in buying and implementing software within a law firm to influence product development can provide a broad range of insights and perspectives, enhancing one's ability to drive innovation and improvements in legal tech solutions.
  • Investing time in understanding processes and workflows can lead to significant efficiencies and cost savings without always relying on the latest technology trends, emphasizing the value of optimizing existing systems and data utilization for improved productivity.
  • Engaging with various stakeholders and personas within law firms, including knowledge, IT, and practice professionals, is crucial for developing a comprehensive understanding of the evolving dynamics of innovation teams and knowledge management strategies within the legal industry.


About the guest, Ben Wightwick:

Ben is the Chief Commercial Officer at Autoloygx, leveraging over 20 years of experience in legal technology to drive customer-centric strategies. With a proven track record in scaling businesses like HighQ to £40m+ ARR, Ben excels in optimizing sales, marketing, and customer success initiatives. Passionate about creating exceptional customer experiences, he leads cross-functional teams to deliver innovative solutions that exceed expectations and shape the future of customer engagement in dynamic industries.


“People aren't going to buy from you if you're not selling the dream, but you've got to put in the work and effort.” – Ben Wightwick


Connect with Ben Wightwick:

Website: https://autologyx.com/

LinkedIn: https://www.linkedin.com/in/benwightwick

Twitter: https://twitter.com/benwightwick



Connect with Ted Theodoropoulos:

Website: https://getinfodash.com/

LinkedIn: https://www.linkedin.com/in/tedtheo

YouTube: https://www.youtube.com/@getinfodash/podcasts

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