As a creative product business, the first step to making a sale is driving traffic to your website - but it’s important to recognize that not all traffic is created equal - just like in a physical store, you’ll have people who have arrived at your business with the intention to buy but there’ll also be plenty of people just browsing. So how do you ensure that your website doesn’t become a leaky bucket of looky-loos that aren’t converting to customers?  In Episode 19 of The Resilient Retail Game Plan, I want to give you what I like to call my ‘Basic Hygiene’ regime for creative product businesses. Covering Search Engine Optimisation (SEO) and the power of Email Marketing, we’ll take a look at the importance of implementing searchable keywords and discuss how your previous customers are your most likely source of future purchases. From content marketing in the form of blogs and podcasts to building brand awareness through collaborations and well-strategized PR, we’ll also look at how diversifying your use of audience engagement tools is essential to attracting the right customers and showcasing your products. 

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