How do I work with influencers? It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you? Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy to grow her audience and increase sales. From sliding into DM’s to hosting a VIP launch event with the who’s who of the Melbourne influencer scene - Ange takes us through it all! You will hear 🛍 Why Angela uses influencer marketing 🛍 The type of influencer that works for her 🛍 How to develop relationships 🛍 Ups and downfalls of this strategy 🛍 Approaching with the right mindset 🛍 Taking influencer marketing to the next level This is a must-listen if you are yet to dip your toe in the water or just want to take a peek into how someone else does it! Follow Angela from Branche: @branche.clothing www.branche.com.au facebook.com/branche.com.auSee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do I work with influencers? It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you? Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy to grow her audience and increase sales. From sliding into DM’s to hosting a VIP launch event with the who’s who of the Melbourne influencer scene - Ange takes us through it all! You will hear 🛍 Why Angela uses influencer marketing 🛍 The type of influencer that works for her 🛍 How to develop relationships 🛍 Ups and downfalls of this strategy 🛍 Approaching with the right mindset 🛍 Taking influencer marketing to the next level This is a must-listen if you are yet to dip your toe in the water or just want to take a peek into how someone else does it! Follow Angela from Branche: @branche.clothing www.branche.com.au facebook.com/branche.com.au See omnystudio.com/listener for privacy information.

How do I work with influencers? It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you? Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy to grow her audience and increase sales. From sliding into DM’s to hosting a VIP launch event with the who’s who of the Melbourne influencer scene - Ange takes us through it all! You will hear 🛍 Why Angela uses influencer marketing 🛍 The type of influencer that works for her 🛍 How to develop relationships 🛍 Ups and downfalls of this strategy 🛍 Approaching with the right mindset 🛍 Taking influencer marketing to the next level This is a must-listen if you are yet to dip your toe in the water or just want to take a peek into how someone else does it! Follow Angela from Branche: @branche.clothing www.branche.com.au facebook.com/branche.com.auSee <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

19 Working with influencers as a small business

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

Business

Entrepreneurship

Marketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies. If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village. Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on: Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns Mindset & leadership → stepping into your CEO role with clarity & confidence Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit Money & growth → turning your store into a sustainable, profitable business With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business. Ready to take the next step?👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.👉 Dreaming of $10K months? Check out eComm Triple Threat👉 Aiming for $100K months? Book a free Clarity Call  with Lisa. Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul>
<li>
Marketing that works → Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li>
Mindset &amp; leadership → stepping into your CEO role with clarity &amp; confidence
</li>
<li>
Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li>
Money &amp; growth → turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop" rel="noopener noreferrer">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat" rel="noopener noreferrer">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24" rel="noopener noreferrer">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram → <a href="https://www.instagram.com/lisabyrnemarketing/" rel="noopener noreferrer">@lisabyrnemarketing</a>

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