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Most CPAs struggle with pricing. After all, it’s not a topic that’s commonly taught. Even less frequently discussed is pricing mindset - in short, how to think about pricing. If you don’t think about how you think about pricing, you will run on default thinking. And if you run on default thinking about pricing, you're probably going to leave money on the table. 

Here today to talk with me about this problem is my guest, The Pricing Lady, Janene Liston. 

Janene is a Certified Pricing Professional, and she works with small businesses to improve how they price so they can be most sustainably profitable. 

 

Highlights:

— “What most people understand about pricing comes from being a consumer, especially from the retail industry.” 

— “Pricing is about how you set, how you get, and how you manage prices. And it's a way of being or behaving in your business. It’s a mindset.”

— “There are lots of prices that are right for your business and your customers. Your job is to find the price range that you can work in.” 

— “Even if you're offering accounting services that are same (as other accountants), you may be able to charge more if you're better at communicating value.” 

— “Believe that you are in fact better than the rest, not just by saying it, but actually being better than the rest.”

 

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Connect with Janene:

Website: https://thepricinglady.com/

 

Download Janene’s Self-assessment Pricing Scorecard:

https://thepricinglady.com/goodies/